What began three years ago as a vibrant way to celebrate Portland’s creative spirit has now blossomed into one of the city’s most beloved traditions—and this year was our biggest and most beautiful yet.
The 2025 BLOOM Tour featured:
- 47 breathtaking floral installations
- 39 talented local floral artists
- Two fashion shows, including our signature Botanical Couture event
- A community bike ride
- A wine walk through downtown
- And a handful of pop-ups, performances, and family-friendly happenings
For the first time, the BLOOM Tour expanded to include the Lloyd District, inviting even more community members to explore and enjoy. As participants made their way through the city, they encountered interactive displays, immersive experiences, and stunning storefront installations—each one designed to celebrate the beauty of spring while supporting Portland’s small businesses.
Our launch event at Director Park on May 23 set the tone for the season. The Botanical Couture Fashion Show drew a standing-room-only crowd, with head-turning floral designs by internationally renowned artist Françoise Weeks and other talented local designers. The park’s glass kiosk transformed into a garden wonderland, with special appearances from Mayor Keith Wilson and the crowning of the 2025 BLOOM Queen.
Throughout the BLOOM Tour, the energy downtown was palpable. Visitors shared their favorite displays on social media, retailers reported increased foot traffic, and the streets felt brighter, livelier, and more connected. This year’s tour was a true celebration of art, nature, and Portland’s community spirit—and a powerful reminder of what happens when we come together to support local creatives and small businesses.
Thank You for Making the 2025 BLOOM Tour a Success!
Thank you to our partners, Travel Oregon, Travel Portland, the PNW Floral Association, Go Lloyd, and the Portland Metro Chamber.
A heartfelt thank you to our talented florists and generous venues—your creativity and support brought this year’s BLOOM Tour to life in the most magical way. The floral displays were truly unforgettable, and we loved seeing so many people out exploring, celebrating, and sharing the beauty of Downtown.
Did you or your customers take the BLOOM Tour?
We’d love to hear what you thought! Please take a quick moment to share your feedback with us through this short survey, and please share this link with your customers who also took the time to experience the tour.
We’re already looking forward to next year. Until then, relive the magic by exploring our beautiful photo gallery.
BLOOM Tour Photos
Thank you to Elle Hygge for capturing the photography of the installations.
